Summer Branding Refresh: Why Now’s the Time to Revamp Your Logo & Website

As the days grow longer and brighter, summer is more than just a season for vacations, it's the perfect time to hit refresh on your business brand.

Whether you're a new entrepreneur or someone I've had the pleasure of working with before, summer offers a golden opportunity to evaluate how your brand is showing up online and offline. At Webs and More Consulting Solutions, we believe your logo and website should evolve as your business grows.

Let’s break down why this season is ideal for a branding glow-up and what that could look like for you.

1. The Mid-Year Check-In: Are You Still on Brand?

We’re halfway through 2025. Ask yourself:

• Does your logo reflect your current services or vibe?

• Is your website mobile-friendly and fast?

• Are customers finding you easily through Google?

If you answered no to any of the above, a rebrand or update could be the spark your business needs to stand out.

Pro Tip: According to Forbes, signs it's time to rebrand include shifting customer demographics, outdated visuals, and poor brand recognition. Sound familiar?

2. A Fresh Logo Says You’re Evolving

Think of your logo as the face of your business. Is it polished, current, and scalable across platforms?

• A modern logo can help increase brand trust

• Updating color palettes and fonts shows intentional growth

• A new logo re-launch gives you fresh content to share

At Webs and More, we specialize in logo redesigns that honor your roots while making you competitive in today’s marketplace.

3. Your Website = Your Digital Storefront

If your site loads slowly, isn’t responsive on mobile, or lacks updated content, customers are clicking away fast.

Here’s what to look for in a summer site refresh:

• Clear call-to-actions (CTAs)

• Updated service pages and pricing

• SEO-friendly content (hint: Google’s SEO Starter Guide is a great resource)

Plus, summer’s natural slowdown for some industries gives you time to plan and implement without disrupting peak season traffic.

4. Seasonal Promotions Need Seasonal Graphics

Running a summer sale? Launching new services? Make it look as exciting as it sounds.

Let us help with:

• Custom social media graphics

• Branded flyers or email templates

• Landing pages for special offers

Did you know that visuals improve learning and retention by 400%? Your visuals speak louder than words, especially during competitive seasons like summer and holiday time.

Ready to Refresh?

Whether you’ve worked with us before or are just discovering Webs and More Consulting Solutions, summer is the ideal time to refine your brand and digital presence.

Let’s talk about where your business is going and how your brand can get there in style.

Bonus for returning clients: If we've created your site before, ask us about our returning customer refresh discount. Your success is part of our story.